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Square Melon is a European agency with its roots in Belgium and the Netherlands. We are market leader where it comes to the activation of brands. Or should we say the creation of brand relevance. Nowadays every brand wants to (and should) be activated, and there are many ways to do this. Yes, you can do a brand equity campaign, start a twitter channel and be "out there" but what it all boils down to is relevance. For both the brand and the consumer that is. We create relevance by using our convertising model: with our one-on-one brand-conversations with the consumers, we recruit non-users, convert existing users into heavy users and heavy users into brand ambassadors. We work for Coca-Cola, Mastercard, Unilever, Diageo, Kraft foods, Kellogg's and many other brands. We do this with a smart combination of creativity and technology based on a solid and efficient back office. The company also builds on the power of international knowledge and projects combined with the charm and insights in local markets. The core of the company thinking lies in the continuous way we look from different angles at new and existing techniques and methods. This also explains our name and our company strapline: Square Melon. What will they think of next?